About us

The Plaza is a continuing saga of four generations of pioneering restaurateurs.

1st Generation: Matriarch

Engracia Cruz Reyes, fondly known as Aling Asiang, founded the Aristocrat Restaurant in 1935.

Her pioneering vision has inspired several food and restaurant ventures by succeeding family generations.

 

2nd Generation: Son & wife team

Son Jose Cruz Reyes, as a young boy, assisted Aling Asiang in running the beginnings of The Aristocrat restaurant, then a rolling store plying the stretch of the Luneta Park.

Together with wife, Imelda Albano, they established The Plaza in 1965; and were considered pillars of the restaurant industry.

Lolo Joe was one of the founders of the Hotel & Restaurant Association of the Philippines.

Lola Meldy broke new ground by venturing into catering in the ‘60s.

It was Lola Meldy Reyes who conceived, developed and perfected The Plaza Premium Baked Ham together with The Plaza’s Swedish Master Chef Gosta Pettersson.

 

3rd Generation: Granddaughter

Millie Reyes was schooled at the prestigious Ecole Hoteliere de la Societe Suisse des Hoteliers of Lausanne, Switzerland; and Cornell University of Ithaca, New York.

At the young age of 25, Millie opened The Plaza at the Philippine International Convention Center (PICC) making The Plaza well-renowned for handling big international conventions (the largest being 10,000 persons).

Millie established The Plaza Premium Baked Ham, bringing the special occasion ham from distinguished banquet halls to the malls.

 

4th Generation: Great Granddaughter

Karla carries on the pioneering tradition. She manages The Plaza Premium Baked Ham kiosks located at SM Megamall, Petron Square Dasmarinas, Rustan's Makati and Rockwell Cinema Snack Bar; Go Gourmet by The Plaza featuring cooked, frozen and ready to cook Plaza favorites at Petron Square Dasmarinas, and Chick-A-Go by The Plaza, a fast food concept located at the SM MOA Arena.